Bruce Hershey

Elements of an Effective DRTV Production

In today’s competitive market economy, getting consumers to purchase a certain product or service is not simply about demonstrating a product’s superiority, but is also about marketing a product in a way that captivates the audience. Effective advertising... Read >

Place Your Business on the Map

For a business to stay relevant, it always has to have its "face" which serves as the company’s front. Without it, people will never know that the business exists. This automatically means no money for the business; a perfect recipe for disaster. No ma... Read >

Finding the Right Video Production Company for Your Business

You may be a small business starting up and in need of some effective advertising. A TV commercial or an online marketing video may be all you need. Video production sounds expensive and it shouldn’t have to be bank-breaking. All you need is a group of pr... Read >

How to Begin Your Career in Video Production

Video production is one of the fastest growing industries in the world today. In the Age of Information, video is the most effective medium to convey a message to the highest number people in the shortest amount of time. The industry has improved in so ma... Read >

Why It’s Better to Hire Video Production Professionals for Marketing Videos

Video marketing is the biggest thing in online advertising today: 50% of web traffic is video-based or –related. An increasing number of big and small companies have been taking advantage of this cost effective marketing tool. The competition now is no lo... Read >

Producing and Airing Calgary Commercials

Switch on a Canadian TV network, and you will observe various advertisements in between TV shows. Advertisements keep TV networks running, by paying them for timeslots. High-rating shows receive more advertising than low-rating programs. Therefore, networ... Read >

Infomercial Marketing Companies: Bring out Your Creative Juices

Have you ever experienced involuntarily playing a song in your head? When was the last time you heard this song? This phenomenon is called last song syndrome (LSS). During LSS, your mind automatically plays the last song that you have heard. Your memory r... Read >

DRTV Production: Encouraging Immediate and Retail Purchase

Manufacturing companies use advertising and marketing tactics to sell their products. They have an in-house advertising team or an outsourced advertising firm. In-house advertising teams are official members of a company. They obtain first-hand informatio... Read >

Home-Shopping: Advantages of Infomercial Production

Switch on the television in midnight or early dawn and you’ll notice some TV networks have offline airing. They suppose there are no audiences who watch TV programs. On the other hand, some networks air infomercials. Infomercials are commonly aired during... Read >

Divisions and Hierarchy of Commercial Production

Advertising is one of the most developed industries in Toronto. It is one of the key players in the city’s economy. When you switch on a television or radio, you will instantly see and hear advertisements on air. There are radio jingles and TV ads. In add... Read >

Advertising in Toronto: The Role of Commercial Production Companies

Advertisements are omnipresent in television shows, radio programs, and media networks. Also known as commercials, these advertisements promote brands, products, and services on the market. Manufacturing companies use the media as a medium of communicatio... Read >

All About Video Production Companies

Video production is the art of creating an audio and visual presentation using cameras, video editing tools and software. The video produced can be used as a promotional video for commercial purposes like commercial, music video or films; a corporate vide... Read >

Good Video Production Companies for Infomercials at Vancouver

There is no shortage of video production companies in Vancouver. All of them assert that they offer the best videos to enhance your credibility on the eyes of the target market and win their hearts. In addition, most video production companies for infomer... Read >

What is an Infomercial?

An infomercial is a kind of TV commercial that focuses on a certain product or service being endorsed. Infomercials usually takes for about thirty minutes of running time, and usually broadcasted outside TV peak hours, which is at late evening. It is a fo... Read >

Advantages of Availing Infomercials

Infomercials have become a powerful tool in the battery of marketing professionals and experts. Infomercials take up thirty to sixty minutes of runtime on devoting press and public awareness of a particular product. Here, you can tell the audience about t... Read >